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Julius Baer Photo Shoot
5th December 2006

What do Grand Master Yap Cheng Hai and leading Swiss bank and wealth manager Julius Baer have in common? At first glance, there seems to be no common ground between these two at all. But the fact is, both Grand Master Yap and Julius Baer constantly strive for and are committed to excellence.

Julius Baer was in the midst of running an exciting advertising campaign featuring the slogan “Committed to Excellence” and was looking for exceptional professionals in unusual fields to talk about what excellence meant to them. And when personnel from Julius Baer found out how Grand Master Yap had achieved undisputed mastery in Feng Shui, they felt a strong connection with him. And that was the beginning of how Grand Master Yap was selected as an example of excellence in this advertising campaign.

Grand Master Yap and several other unique personalities committed to excellence around the world are being featured in the bank’s advertisements in the coming weeks and months. And their in-depth answers to “what is excellence” will be featured on Julius Baer’s website at www.juliusbaer.com. Visit the website to find out what Grand Master Yap says about his definition of excellence and how excellence is achieved in Feng Shui and Chinese martial arts.

The pictures you see here are those of Grand Master Yap getting ready for the photo shoot session for the advertising campaign. The photo shoot was held over 2 sessions – one at the KL Plaza and the other at the Putrajaya Convention Centre.













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